We all get it – a pile of junk mail to sort through in our otherwise happy little mailbox. I make a stop at the trash can before coming inside the house, unwilling to even let the stuff cross the threshold of my haven of home.
But I’m a publicist. Which means I occasionally (read: weekly) send bulk mailings. And I wouldn’t keep my job very long if those envelopes didn’t somehow get opened and read. What’s the secret?
Well, there are two. I’ll share one today.
Hand-addressing. Yep, good ole pen to paper works – in some businesses’ estimation – 100% of the time in garnering enough interest to at least get your envelope opened.
Which is why today I’ll be hand-addressing roughly 200 pieces for one of our clients announcing the launch of his book. Good use of my time? You bet. If I hadn’t planned on hand-addressing, I’d have never agreed to send these pieces out b/c they’d have ended up right where my unsolicited mail ends up: File 13.