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Monthly Archives: November 2015

Win the Holidays? Really?

WBestBuy_WinTheHolidays_120hen I first saw the ad, I thought I must have misunderstood. Between the kitten being in his nightly Pyscho Cat mode (read: running all over the living room climbing lamps and curtains), the dog barking to go outside (he’s a basset hound mix with the deep bark to show for it), The Hubs banging pots and pans around in the kitchen behind me (thank God he can cook or we’d all starve), Firstborn practicing his trombone upstairs (man, that sound carries) and Darling Daughter watching an iPad at top volume in the chair beside me (headphones, gotta get her some headphones), it’s conceivable that I mistook the gist of the commercial.

“Everybody hush for one minute!” I yelled and pushed the rewind button. Darling Daughter pulled her headphones off to see what caught Mommy’s attention. Hubs paused. Even the kitten and dog calmed down for a second.


“….because when you give tech,” the voiceover intoned, “people won’t just love it, they’ll love you. Win the holidays at Best Buy.”

Oh. Okay. Guess I heard it right the first time.

“They don’t know what Christmas is about,” Darling Daughter said, and put her headphones back on.

“Wow. Talk about crass materialism,” Hubs said. “It’s not even tongue-in-cheek. They mean it.” He went back to food prep.

I shook my head. I may not get all up in arms about whether someone says, “Merry Christmas” or “Happy Holidays” but this is a bit much. Christmas is NOT about the presents, Best Buy and Aban Commercials. What a sad, isolating concept you’ve put into the world: buying love.

Christmas is about the human birth of One who would perform a selfless act for undeserving people that will stand forever as the Greatest Gift of All. It’s the only Gift that sets us free from selfish traps like materialism and competition to outdo each other.

“. . .but God shows his love for us in that while we were still sinners, Christ died for us.” (Romans 5:8)

That “Christ” is the One whose birth we celebrate at Christmas. We give gifts to each other as we remember the good gifts that were brought to Him upon His birth, and the best gift He gave the world.

Take a breath, Best Buy. Step out of the rat race, Aban Commercials. I think your soul took a detour a few miles back.

Things aren’t the thing. Why use your precious marketing dollars and broadcast time to promote such a sad concept? Your brand is (was) better than that.

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Posted by on November 30, 2015 in Industry Reflections, The Misc Bucket

 

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From Beneath the Trees

“I just cannot believe that you’re gone…Rest in peace, my friend.”

I read the posting of an old high school friend to another high school friend’s wall on Facebook last night. Confusion. Alarm. What was she talking about? I frantically clicked over to the friend’s page and began scrolling through condolences and utterings of shock. It took a few minutes before I read the post explaining that a tree had fallen on our friend’s car as she went to pick up her kiddos from school, killing her instantly.

A tree.

Fell.

At the exact moment she came down a two-lane country road.

Falling in the precise way needed to cause immediate, deadly impact.

My mind scrambled. Where was the logic? How could this make sense? It’s one thing for someone to lose their life because they were doing something or being somewhere they shouldn’t have. Then we all nod our heads and think it makes sense and it can’t happen to us because we’ll make wise decisions and avoid that kind of danger.

But this? A tree fell. A RANDOM TREE. Who can prevent that? Outwit it? Prepare for it?

And why her? I live in a town whose main road is Pine Ridge. It’s lined with, you guessed it, pine trees. Giant ones. I’ve marveled at their majesty and rolled down my windows just to listen to them as the wind blows through, to breathe deeply and take their scent into my lungs. I never considered them a threat.

Now, fear lanced through me. With the fervor of a mom whose kiddos have been threatened, I started planning routes to school, work, the grocery store, the hairdresser, and the bookstore that wouldn’t involve Pine Ridge Road. Should I write the city and ask them if the trees could come down? Tell my husband of other, safer, less treed routes?

Within an hour, our high school class rallied together on Facebook, coordinating donations for flowers at the funeral and funds for her children. And then, once it was clear all the details were handled for the logistics of our meager attempts to do something, anything, to combat this incomprehensible tragedy, the postings turned to grief. And then, as if we all realized everything we hadn’t said to her when she was with us, what we hadn’t said to each other in years, these people I haven’t seen for twenty years began reminding each other, “I love you. I miss you. Kiss your babies tonight. We should get together. A reunion.”

I trudged up the stairs and fell into bed. Wrestled through the night as falling trees and high school memories collided in my mind. Woke up to the realization that this is how the enemy ruins life for me. He wraps fear and tragedy around beauty, encompassing it so completely that it can barely be seen or felt and so I abandon the beauty inside. He robs me of the joy of a good thing that succumbed to the broken world in which it was placed. He doesn’t let me see the “I love you” and “I miss you” and pulls my mind hard toward the fear that this could happen as easily to anyone else I love, or to me – leaving my babies behind – and that makes loving people a dangerous thing, not a beautiful thing.

But I didn’t die yesterday. Which means I need to live today. Somehow. Even as I fear and try to handle the troubled soul in me. So I got out of bed. Showered. Dressed. Dressed the kiddos. Piled them into the car and backed out of the shelter of the garage. And, as my little girl read a story aloud and my son told me about the basketball practices he’s loving, I drove us right down Pine Ridge Road.

The pine trees still majestically lined the road, drinking in the morning sun and gently waving in the breeze.

And I defiantly chose to acknowledge their beauty from my broken place here, beneath the trees.

 
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Posted by on November 18, 2015 in Life Lessons, The Misc Bucket